Digital term savings to attract, retain, and grow from the app. 

In 2024, Coopealianza needed to offer a complete digital savings experience, combining security, simplicity, and competitive yields. 

The objective was clear: to strengthen term savings, diversify its funding sources, and retain members in the face of more agile digital alternatives. 

The lack of a digital process to open term deposits created friction and limited growth, especially among users who wanted to operate without visiting a branch or doing in-person paperwork. 

Coopealianza partnered with Bankingly to incorporate Digital Term Savings directly into its app, featuring 100% digital onboarding, deposit opening in just a few steps, and a secure, transparent experience available 24/7. 

The impact:

• +37.6% in new term savings accounts during the first 6 months

• 14 average logins per user per month

• 9.22 average transactions per user per month

• USD 37.4 million mobilized monthly. 

With Bankingly, Coopealianza modernized its savings offering, accelerated digital adoption, and strengthened member loyalty through the mobile channel. 

Do you want to turn your savings products into simple and profitable digital experiences?
Let's talk about how Bankingly can help you grow from your digital channels.