Family Banking

Drive financial inclusion from an early age with a safe and supervised experience.

Family Banking

Drive financial inclusion from an early age with a safe and supervised experience.

Background of the problem

Background of the problem

More than 120 million families in Latin America

More than 120 million families in Latin America

More than 120 million families in Latin America

More than 120 million families in Latin America

they need solutions that strengthen financial education and management from an early age. Children can effectively begin receiving financial education starting at age 7.

they need solutions that strengthen financial education and management from an early age. Children can effectively begin receiving financial education starting at age 7.

they need solutions that strengthen financial education and management from an early age. Children can effectively begin receiving financial education starting at age 7.

  • $0B
    Cash allocations are broken

    193 million children in Latin America receive 15 billion dollars a year in cash, which they want to spend online.

  • 0%
    Online spending is full of risks

    70% of teenagers in Latin America are exposed to online gambling and/or inappropriate content.

  • 0%
    Poor financial education

    83% of adults believe that parents should teach financial education, but only 16% do so on a monthly basis.

  • 0%
    Need for financial skills

    73% of teenagers do not trust their financial skills and want to learn more from an early age.

  • $0B
    Cash allocations are broken

    193 million children in Latin America receive 15 billion dollars a year in cash, which they want to spend online.

  • 0%
    Online spending is full of risks

    70% of teenagers in Latin America are exposed to online gambling and/or inappropriate content.

  • 0%
    Poor financial education

    83% of adults believe that parents should teach financial education, but only 16% do so on a monthly basis.

  • 0%
    Need for financial skills

    73% of teenagers do not trust their financial skills and want to learn more from an early age.

$0B
Cash allocations are broken

193 million children in Latin America receive 15 billion dollars a year in cash, which they want to spend online.

0%
Online spending is full of risks

70% of teenagers in Latin America are exposed to online gambling and/or inappropriate content.

0%
Poor financial education

83% of adults believe that parents should teach financial education, but only 16% do so on a monthly basis.

0%
Need for financial skills

73% of teenagers do not trust their financial skills and want to learn more from an early age.

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    SWIPE OVER THE CARDS

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The solution

The role defines the experience

The role defines
the experience

Parent mode

Parent mode

Total control, full visibility

Parents have access to their balance, cards, notifications, and transactions for the entire family all from one place.

Parents have access to their balance, cards, notifications, and transactions for the entire family all from one place.

  • Manage each child's cards (virtual and physical)


  • Control balances, chores, savings goals and rewards


  • Set up automatic weekly or monthly allowances


  • Receive push notifications for every child expense


  • Monthly summary of family activity via WhatsApp

  • Manage each child's cards (virtual and physical)


  • Control balances, chores, savings goals and rewards


  • Set up automatic weekly or monthly allowances


  • Receive push notifications for every child expense


  • Monthly summary of family activity via WhatsApp

Kids mode

Kids mode

Autonomy with purpose

An experience designed to learn and manage money in a fun, safe, and supervised way.

An experience designed to learn and manage money in a fun, safe, and supervised way.

  • Balance dashboard, expenses by category, and savings


  • Savings goals with visual progress


  • Gamified task and reward system


  • Clear and educational transaction history


  • Educational content in story format within the app


  • Balance dashboard, expenses by category, and savings


  • Savings goals with visual progress


  • Gamified task and reward system


  • Clear and educational transaction history


  • In-app story-style educational content

Why Family Banking 

Why Family Banking 

Everything a digital family needs

Virtual and physical cards

Gender empowerment is essential for the economic well-being of societies as a whole

Virtual and physical cards

Gender empowerment is essential for the economic well-being of societies as a whole

Savings goals, tasks, and rewards

Parents create chores and assign monetary rewards. Children learn the value of effort with concrete and visual savings goals.

Savings goals, tasks, and rewards

Parents create chores and assign monetary rewards. Children learn the value of effort with concrete and visual savings goals.

Transfers and automatic allowance

Instant parent-to-child transfers, scheduled weekly or monthly allowances, and spending categorized by types (entertainment, food, clothing...).

Transfers and automatic allowance

Instant parent-to-child transfers, scheduled weekly or monthly allowances, and spending categorized by types (entertainment, food, clothing...).

Yield on savings

Parents and children see the benefits of saving with an annual yield defined by the institution. Interest is credited daily along with educational content.

Yield on savings

Parents and children see the benefits of saving with an annual yield defined by the institution. Interest is credited daily along with educational content.

Round up and save

Every purchase is automatically rounded up to the nearest dollar. The difference goes straight to the child's savings, building a consistent and effortless habit.

Round up and save

Every purchase is automatically rounded up to the nearest dollar. The difference goes straight to the child's savings, building a consistent and effortless habit.

Google Pay & Apple Pay

Integration with digital wallets so parents and children can make payments in stores using only their cell phones. Quick setup from the app.

Google Pay & Apple Pay

Integration with digital wallets so parents and children can make payments in stores using only their cell phones. Quick setup from the app.

Monthly summary via WhatsApp

On the first day of each month, parents receive a consolidated report of all their children's financial activity from the previous month.

Monthly summary via WhatsApp

On the first day of each month, parents receive a consolidated report of all their children's financial activity from the previous month.

Referral program

Two programs: one for parents and another for kids. Both sides receive rewards, accelerating organic growth and user acquisition.

Referral program

Two programs: one for parents and another for kids. Both sides receive rewards, accelerating organic growth and user acquisition.

Educational stories on the app

Instagram-style content targeted at parents and children. It shares information about new features, teaches about finance, and drives engagement with polls and interactive activities.

Educational stories on the app

Instagram-style content targeted at parents and children. It shares information about new features, teaches about finance, and drives engagement with polls and interactive activities.

Module integrated into Bankingly's Digital Channels

Banca Familia integrates natively into your institution's existing digital platform. Full implementation in less than 8 weeks.

ONBOARDING

Getting started is simple: 4 steps for parents, 3 for kids

1

Account creation

1

Personal data, phone and email verification.

2

Identity verification

2

Liveness-check selfie + photo of ID. Bank account created.

3

Initial deposit

3

Once your KYC is approved, all features will be unlocked.

4

Add child

4

A unique token is generated for the child to link their device.

PARENTS

1

Token received

1

Parents have access to their balance, cards, notifications, and transactions for the entire family all from one place.

2

QR Code

2

8-digit token compatible with QR and Deep Link. Expires after a single use.

3

Active account

3

The child is linked to the parent's account. All in seconds.

CHILDREN

SUCCESS STORIES

The market has already validated it

Revolut Junior

UK & EUR

+2 million young users worldwide

Digital bank account for minors aged 6 to 17. It grew 73% in users in the United Kingdom in a single year, operating in more than 20 countries.

Revolut Junior

UK & EUR

+2 million young users worldwide

Digital bank account for minors aged 6 to 17. It grew 73% in users in the United Kingdom in a single year, operating in more than 20 countries.

Nubank for Minors

LATAM

+3M active minors · USD $57M in savings

The only major financial institution in Latam with a robust solution for minors. It integrates parental control, financial education, and gradual autonomy from age 10.

Nubank for Minors

LATAM

+3M active minors · USD $57M in savings

The only major financial institution in Latam with a robust solution for minors. It integrates parental control, financial education, and gradual autonomy from age 10.

Greenlight

USA

+6 million parents and children

Pioneer in digital family banking with 3% cashback, the Level Up educational game, and real-time parental controls.

Greenlight

USA

+6 million parents and children

Pioneer in digital family banking with 3% cashback, the Level Up educational game, and real-time parental controls.

Frequently asked questions

How does Family Banking help to acquire new customers?

Integrating parents and children into the same banking relationship. When a parent opens an account for their child, your institution gains two customers: the adult you already have, and the future customer you are shaping from childhood.

Can parents see everything their child is doing in the app?

Yes. Parents have full visibility: balance, transactions, spending categories, and savings for each child in real time. In addition, they receive a monthly summary via WhatsApp with all the financial activity of the month.

How do you link a child's account to a parent's account?

The parent generates a customized 8-digit token from their app. The child enters it on their device and is automatically linked. The process takes less than a minute, and the token expires after a single use.

Do the children have their own card?

Yes. Each child has a virtual card from the moment their account is created. You can also request a physical card, with shipment tracking and options to block or replace it from the app.

Can you limit what kids spend money on?

Yes. Parents set up spending categories (entertainment, food, clothing, etc.) with allocated balances per category. They can also block specific merchants and enable alerts for each transaction.