24/7 digital assistance on the channel that members already use every day. 

Caja Hipódromo needed to modernize its digital assistance and keep up with the evolution of its members, who demanded quick responses, permanent access, and a simpler experience. 

The critical point was WhatsApp, their daily-use channel. The cooperative did not have a chatbot or prior conversational assistance, which generated slower response times, a high operational workload, and a limited user experience. 

For this reason, Caja Hipódromo partnered with Bankingly to implement a digital assistance ecosystem with a conversational chatbot on WhatsApp, secure, automated, and available 24/7. 

The solution made it possible to offer two levels of experience: a public zone for general information, benefits, and location; and a private zone for authenticated inquiries about savings, loans, balances, and transactions. 

The results show solid adoption:

• An average of 7.2 logins per user per month

• An average of 3.4 transactions per user per month

• USD 3.1 million mobilized monthly. 

With Bankingly, Caja Hipódromo managed to get closer to its members, reduce dependence on physical branches, and position itself as a benchmark in digitalization within the cooperative sector. 

Does your institution need to scale digital assistance without losing closeness?
Let's talk about how to bring your services to WhatsApp securely and 24/7.