FinBlog

Tool & Tips for Financial Institutions.

5 marketing trends for financial institutions

Today, due to constant stimulation from a wide variety of sources, financial institutions are struggling to capture the limited attention span of potential users. This reality does hinder these entities from creating trust and building a relationship. However, a reliable and successful way to improve communication and convenience, as well as connecting on a more […]

Latest Posts

Three young men talking about business and a whiteboard in the back full of post its

Financial institutions for Millennials… and not so Millennials [Complete Guide]

Everyone talks about Millennials. If you type millennials on Google Searches, the search suggestions represent what most people think about them. Also, Memes usually intend to make fun about this generation and their habits. However,  deeper analysis of Millennials, their habits, and  influence upon others is necessary for financial institutions, in order to conquer millennials, […]

Man using his smartphone

What role will bots play in the financial sector?

A bot is a software that by using Artificial Intelligence can automatically answer to queries made by users. Although this is not massified on the industry yet, some banking institutions are already using this technology. According to Gartner, by 2020, 85% of transactions between brands and consumers will be through chatbots. Today bots’ most common […]

Old woman with a cellphone on one hand and money on the other

Financial Inclusion & Digital Platforms

Financial Inclusion is undoubtedly one of the most important milestones that must still be attained for sustainable growth of the world population, since it doesn’t only close the gap between the rich and poor, but also because access to the formal financial system allows for proper integration of the different actors in a country’s socio-economic […]

Atraer millennials a instituciones financieras

How to attract millennials customers in the financial sector

The word millennials causes many reactions, from excitement because of the opportunities this generation offers to confusion for not knowing how to generate customers from this generation them. In the financial sector, the latter can be more frequent. Millennials are those people born between 1981 and 1995, who grew with the millennium. This generation is important because of […]

Woman hand holding a smartphone with the Bankingly app

5 data showing the best investment for financial institutions for 2017

FinTech industry worldwide has advanced rapidly in 2016. This presents a challenge for established financial institutions, it forces them to update and adapt to the increasingly demanding customers. The Fintech companies found a need in society, which demanded a great innovation from the financial area. Recent studies have shown that over a third of people would […]

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