Mobile banking in Africa: Changes & Challenges COVID has had an enormous impact on almost every aspect of life, and financial services have been especially hit throughout this crisis. Consumer behavior was forced to change due to the risk of infection, which has shifted the old dynamics in terms of communication and access. Before the […]
Tool & Tips for Financial Institutions.
You might be wondering why you would want to combine offline and online marketing strategies in a modern world such as the one we live in, where everything can be tracked, analized and organized based on data, clicks, impressions, likes and visits. And there are several reasons for this, mainly because by combining the two […]
Today, due to constant stimulation from a wide variety of sources, financial institutions are struggling to capture the limited attention span of potential users. This reality does hinder these entities from creating trust and building a relationship. However, a reliable and successful way to improve communication and convenience, as well as connecting on a more […]
Data is the new oil. A relatively new expression that has gained momentum in the last 10 years mainly due to the rise of large multimillion dollar companies such as Amazon, Facebook or Apple. Like oil, data needs to be processed in order to obtain the real value. This is why data managementhas become such […]
Customer relationships are at the core of today’s banking industry, and competition is becoming more intense by the minute. Onboarding has become a very popular word among financial institutions, since it provides means to secure customers, grow revenue and stay competitive. However, due to the massive changes customer loyalty has suffered over the years, finding the […]
Mobile money has the potential to cut the number of unbanked individuals by more than a third. According to Mastercard, more than 600 million people today have a mobile phone but not a bank account. When no banking services or financial products are available, people turn to informal providers without any legal protection and spending […]
Today more than 2 billion adults all over the world don’t use a bank account regularly or have access to their financial institution through their mobile devices. These obstacles hinder people from saving, accessing credits or insurance and ultimately, reduces poverty and inequality, drives economic growth and empowers individuals. Yet, in the Caribbean financial inclusion […]