Bankingly Campaigns

The online marketing orchestrator for financial institutions

We grow together

Bankingly will become your business partner, if you grow, we grow. That’s why we invest in your institution taking care of the acquisition of the first 1000 users of your digital channels.

We will do this by running online ads campaigns on Facebook, Instagram and Google targeting your current members. The campaign will follow your marketing and communication guidelines. Bankingly will run these campaigns and cover its cost.

Smart campaigns

Bankingly Campaigns is a smart omni-channel solution for orchestrating marketing campaigns over digital channels. executing effective online marketing campaigns identifying the next best marketing action for each channel and context.

In that way BC helps increase costumer’s satisfaction and
loyalty.

Boost your conversion rates delivering the best-fit offer for each customer,
using our NextBestAction® and Personalization technology.

Invest your time in designing marketing campaigns aligned with your clients
and business goals, not in executing them.

We grow together

Bankingly will become your business partner, if you grow, we grow. That’s why we invest in your institution taking care of the acquisition of the first 1000 users of your digital channels.

We will do this by running online ads campaigns on Facebook, Instagram and Google targeting your current members. The campaign will follow your marketing and communication guidelines. Bankingly will run these campaigns and cover its cost.

Omni-virtual user profile

Bankingly Campaigns is a smart omni-channel solution for orchestrating marketing campaigns over digital channels. executing effective online marketing campaigns identifying the next best marketing action for each channel and context.

BC consolidates all relevant information from multiple systems and sources, creating an omni-virtual customer profile. Composing a deeper and wider view of your client, including its interests, needs and behavior, allows ICBS to determine which profile fits in for each campaign.

Learning from clients

The customer’s profile will be enriched with actual results of executed campaigns and data from every interaction through the different channels. The profile can also be enhanced by gradually integrating additional external sources of information such as CRM, DW and BI systems.

External segmentation

BC allows you to keep the segmentation process outside the BC solution. Specific data import features support the usage of external segmentation criteria which can be combined with existing profile information.

See the demo in Finovate Spring 2017


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