Author: Mariana Licio

Bankingly's blog covers trends, tools and tips for financial institutions to achieve success in the competitive financial world.

5 marketing trends for financial institutions

Today, due to constant stimulation from a wide variety of sources, financial institutions are struggling to capture the limited attention span of potential users. This reality does hinder these entities from creating trust and building a relationship. However, a reliable and successful way to improve communication and convenience, as well as connecting on a more […]

Latest Posts

How to effectively use data collected via digital channels

How to effectively use data collected via digital channels

In the digital world, attending to customers can be a particularly difficult feat to accomplish, especially for financial institutions who used to rely mainly on meeting customers face to face and discussing their financial situation. Getting to know consumers and understanding their needs in this age requires a new approach: data collection and analysis.   […]

Advancing Women’s Financial Inclusion

Advancing Women’s Financial Inclusion

Nowadays, according to Global Findex 2017, 54,4% of adults in Latin America has a bank account, which translates into a 3% growth from 2014 and a 11% growth since 2011. However, as important as this remained unchanged since 2011. Regarding access to bank accounts, the gender gap remains at 7% percent worldwide. This gap is […]