Author: Mariana Licio

Bankingly's blog covers trends, tools and tips for financial institutions to achieve success in the competitive financial world.

El desarrollo de microfinanzas a través de las tecnologías

Microfinance and technology in Africa

More than 2 billion people cannot access formal financial services and most of them are located in developing countries. Yet, when it comes to reducing the financial inclusion gap, microfinanceinstitutions are one of the most efficient at helping low-income communities access financial products and services. However, one of the main obstacles microfinanceinstitutions, especially African institutions, […]

Latest Posts

El desarrollo de microfinanzas a través de las tecnologías

Microfinance and technology in Africa

More than 2 billion people cannot access formal financial services and most of them are located in developing countries. Yet, when it comes to reducing the financial inclusion gap, microfinanceinstitutions are one of the most efficient at helping low-income communities access financial products and services. However, one of the main obstacles microfinanceinstitutions, especially African institutions, […]

The financial habits of Generation Z

The Financial Habits of Generation Z

Generation Z, also known as centennial, represents those born between 1997 and 2012. This is the generation that follows millennials, but unlike millennials, this generation has a very clear stance of finance, something that is definitely important for financial institutions looking to capture their interest and their business. This generation is growing and many already […]

Rural Cooperatives in the Caribbean

Farming is one of the most profitable industries in the Caribbean, representing approximately 6% of the Gross Domestic Product (GDP), almost twice the global average. Yet, for the first time in 10 years, according to a recent United Nations Food and Agriculture Organization (FAO) report, Latin America and the Caribbean are experiencing an increase in […]

How to Combine Offline and Online Marketing Strategies

You might be wondering why you would want to combine offline and online marketing strategies in a modern world such as the one we live in, where everything can be tracked, analized and organized based on data, clicks, impressions, likes and visits. And there are several reasons for this, mainly because by combining the two […]

5 marketing trends for financial institutions

Today, due to constant stimulation from a wide variety of sources, financial institutions are struggling to capture the limited attention span of potential users. This reality does hinder these entities from creating trust and building a relationship. However, a reliable and successful way to improve communication and convenience, as well as connecting on a more […]

6 Recommendations to Improve Customer Data Management

Data is the new oil. A relatively new expression that has gained momentum in the last 10 years mainly due to the rise of large multimillion dollar companies such as Amazon, Facebook or Apple. Like oil, data needs to be processed in order to obtain the real value. This is why data managementhas become such […]