Author: Mariana Licio

Bankingly's blog covers trends, tools and tips for financial institutions to achieve success in the competitive financial world.

Rural Cooperatives in the Caribbean

Farming is one of the most profitable industries in the Caribbean, representing approximately 6% of the Gross Domestic Product (GDP), almost twice the global average. Yet, for the first time in 10 years, according to a recent United Nations Food and Agriculture Organization (FAO) report, Latin America and the Caribbean are experiencing an increase in […]

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Rural Cooperatives in the Caribbean

Farming is one of the most profitable industries in the Caribbean, representing approximately 6% of the Gross Domestic Product (GDP), almost twice the global average. Yet, for the first time in 10 years, according to a recent United Nations Food and Agriculture Organization (FAO) report, Latin America and the Caribbean are experiencing an increase in […]

How to Combine Offline and Online Marketing Strategies

You might be wondering why you would want to combine offline and online marketing strategies in a modern world such as the one we live in, where everything can be tracked, analized and organized based on data, clicks, impressions, likes and visits. And there are several reasons for this, mainly because by combining the two […]

5 marketing trends for financial institutions

Today, due to constant stimulation from a wide variety of sources, financial institutions are struggling to capture the limited attention span of potential users. This reality does hinder these entities from creating trust and building a relationship. However, a reliable and successful way to improve communication and convenience, as well as connecting on a more […]

6 Recommendations to Improve Customer Data Management

Data is the new oil. A relatively new expression that has gained momentum in the last 10 years mainly due to the rise of large multimillion dollar companies such as Amazon, Facebook or Apple. Like oil, data needs to be processed in order to obtain the real value. This is why data managementhas become such […]

Mobile money, the future for African countries

Mobile money, the future for African countries

Mobile money has the potential to cut the number of unbanked individuals by more than a third. According to Mastercard, more than 600 million people today have a mobile phone but not a bank account. When no banking services or financial products are available, people turn to informal providers without any legal protection and spending […]

Financial Inclusion in the Caribbean

Financial Inclusion in the Caribbean

Today more than 2 billion adults all over the world don’t use a bank account regularly or have access to their financial institution through their mobile devices. These obstacles hinder people from saving, accessing credits or insurance and ultimately, reduces poverty and inequality, drives economic growth and empowers individuals. Yet, in the Caribbean financial inclusion […]